Seattle Post-Intelligencer
July 16, 2008
By Aubrey Cohen
[…]
Sellers and their agents also are working harder to fix homes up and have them professionally staged and photographed.
But food is a more basic touch.
“It fills the house with an inviting scent and allows hungry shoppers to take a break and chat,” said Mary Schile, a RE/MAX Mutual Realty agent, who always serves coffee and pie — good market or bad — at her open houses.
“Typically, the folks visiting open homes don’t know if there will be food served or not, so it’s not necessarily a draw.
“But it is something that a good agent can add to enhance the experience.”
Schile throws pie parties every year on National Pie Day (Jan. 23, not to be confused with Pi Day, which is March 14, of course) and in late July, when she can get fresh ingredients. She’s also a “card-carrying member” of the American Pie Council.
“Pie has been my signature dessert amongst my friends for some time and, since I primarily work by referrals from my social network, it was a natural choice,” she said.
Over in Whittier Heights at the end of June, Shelly Baker laid out a spread of fresh fruit, veggies and dip, cheese and crackers, chicken and pasta salads, cookies and drinks on ice.
The food entices people to stay longer, she said. “And it makes it feel a little more welcoming.”
